A CRM Designed for Arts & Culture Organisations

GoodCRM is built for arts charities, theatre companies, touring productions, orchestras, galleries, and dance organisations to efficiently manage members, donors, events, workshops, and funding applications. Whether you're an arts council-funded organisation, a music charity, or an independent arts collective, our CRM helps streamline course registrations, audience engagement, and Illuminate reporting, giving you the tools to grow your impact and secure funding.

  • Contemporary Visual Arts Network
  • Heart of Glass
  • Writing East Midlands
  • East Street Arts
  • Literature Works
  • Wise Children
  • Acosta Dance Centre

The Cultural Spring x GoodCRM

The Cultural Spring is a project focussed on making the arts and culture an expected and accepted part of people’s lives, engaging the local communities of Sunderland and South Tyneside. In 2021, The Cultural Spring decided to join the many other arts, heritage and culture organisations that use GoodCRM to manage their participant data and help drive their programme.

Case Study

Over the past 10 years, The Cultural Spring have helped to drive participation and interest in arts and culture through their programme of workshops, Go & See visits and events.

The team felt that their old CRM simply wasn’t fit for purpose, and wouldn’t help to support their long-term goals.

The main goal was to bring all data into a central place, which they could easily extract information from - crucially, as their goals changed and evolved, they needed a system which was highly customisable and could grow with them.

The Cultural Spring Logo
The Cultural Spring Event

  • “Since switching to GoodCRM, I have been able to support our organisation in ways I was unable to do with our previous CRM system. Not only do I find GoodCRM easy to use, navigate and amend, I find the Segments and Tagging tools invaluable, helping me to extract precise information quickly and effectively to meet our requirements”

    - The Cultural Spring

Key features for Arts & Culture organisations

From audiences and donors to workshops and funding applications, GoodCRM helps arts organisations manage data their way. With Custom Fields, Customisable Forms, Data Import, and Bespoke Workflows, you can streamline registrations, track supporters, and simplify reporting—so your team can focus on creativity and impact.

Stylised image showing custom fields within Good CRM. Image shows an Add Field button with the options Short Text, Long Text, Checkbox, Dropdown List and Radio List

Custom Fields

Customise every part of your CRM to capture the data that’s important to you.

Stylised view of the Good CRM form builder. Image shows a list of fields that be re-ordered, with Text, Personalised, Multi-select and Dropdown all currently included

Customisable Forms

Every data-entry form is customisable with elements, fields, rules and validation.

Image shows the Good CRM logo surrounded by a CSV file and an Excel file

Data Import

Import data from spreadsheets with sophisticated controls to create tags and connections.

Image shows the Good CRM logo in the centre with workflow lines connecting in the centre

Bespoke Workflows

Let us embed key processes into your CRM to automate work and data-capture.

FAQs for Arts & Culture Organisations

  • A CRM (Customer Relationship Management) system helps arts charities, theatres, galleries, orchestras, and cultural organisations efficiently manage audiences, members, donors, funding applications, and event registrations—all in one place. Instead of relying on spreadsheets or disconnected systems, a CRM provides a centralised, structured way to track supporter relationships, manage workshop participants, and oversee grant funding.

    For arts and culture organisations, a CRM is especially valuable for audience engagement, membership schemes, fundraising, and reporting for arts council funding, helping teams save time and grow their impact.

  • GoodCRM is designed specifically for arts organisations, theatres, and cultural charities, offering an easy-to-use, flexible, and cost-effective CRM without the complexity of corporate systems.

    Unlike generic CRMs, GoodCRM understands the unique needs of arts organisations, including:

    • Audience and membership tracking to strengthen engagement.

    • Managing grant and funding applications with custom fields.

    • Workshops and course registration management and ticketing for arts education and outreach.

    • Bespoke workflows to streamline event planning and donor relationships.

    • Illuminate reporting tools to support arts council funding compliance.

    Whether you’re a touring theatre company, music charity, dance organisation, or visual arts collective, GoodCRM helps you stay organised, increase efficiency, and grow your audience.

  • Yes! GoodCRM provides essential tools to help arts and culture organisations streamline their operations:

    • Fundraising & Donor Management: Track sponsorships, grants, and donations, keeping supporters engaged.

    • Events & Workshops: Manage arts education programmes, theatre tours, and masterclasses, tracking registrations and attendance.

    • Flexible Ticketing System: GoodCRM includes a versatile ticketing function that’s perfect for courses, workshops, and events, allowing you to sell and manage tickets with ease.

    • Audience & Membership Engagement: Keep a centralised database of supporters, patrons, and subscribers, ensuring smooth communication and retention.

    • Custom Workflows & Reporting: Build bespoke workflows to handle key processes and generate reports for arts council funding and grant applications.

    With GoodCRM, arts organisations can focus on creativity and community engagement while ensuring smooth operations behind the scenes.