Get to know the people behind the product

Meet our team and hear our story.

Meet the Team

  • Steph Graham GoodCRM

    Steph Graham

    Steph is an Arts Sector consultant. When she’s not cooking up ideas of how to best support our clients she’s helping cultural organisations achieve their fundraising, sustainability and business development goals. Steph prioritises working with organisations which are committed to furthering social, economic, racial and climate justice.

  • Tom Cowle GoodCRM

    Tom Cowle

    Before founding Good Technologies, Tom worked on technology projects for some of the world’s biggest brands including Nestle and O₂. GoodCRM has helped Tom achieve two core ambitions: to work on a product which can be grown and perfected over the long-term, and to work with and support people making a truly positive impact in the world.

  • Toby Griffiths GoodCRM

    Toby Griffiths

    Toby was busy running his own tech company, Cubic Mushroom, before joining GoodCRM in 2019. Toby is a world-class software developer, with commercial and third-sector experience working with the likes of Regatta and Age UK amongst many others. He is most often found knee deep in complex code, or spending time with his fantastic family of four in leafy South Manchester.

  • Emily Loveday

    Emily Loveday

    Emily is a digital marcomms consultant working on all things comms here at GoodCRM to ensure we are making our voice heard. She enjoys supporting her third sector clients with promoting their projects and championing positive impact & influence. When she’s not at her laptop Emily dabbles in a spot of silversmithing and does her best to keep on top of hectic family life.

  • Henry J Bean GoodCRM

    Henry J Bean

    Henry is a very good boy. In his free time, Henry loves walks in the park, sniffing, and chasing balls. At GoodCRM, Henry features in Demos and Training, both as an example contact, and on occasion as a vocal and outspoken contributor (especially when the postman comes to the door).

Our Story

GoodCRM sprang into life in 2017 when founder Tom Cowle, in collaboration with Creative Music Charity Brighter Sound, began to develop a flexible database to store and interpret their vast amounts of monitoring data.

It became clear to Tom that the Arts, Culture, Heritage and Small Charity sectors had been overlooked by a tech-sector primarily concerned with making money, he founded Good Technologies, to prioritise making a difference, putting purpose before profit.

Fast forward to today. Tom is joined by Chief Geek Toby Griffiths, Arts Hero and Girl-Boss Steph Graham, and hundreds of truly inspiring clients / partners / ambassadors / friends across over 100 kick-ass organisations who’ve placed their data and their trust in GoodCRM.

In 2022 Good Technologies partnered with We Do Code, Software Developers with a conscience, to provide burstable development and support capacity.

Our team are passionate about creating affordable, person-friendly software for people who do Good.

As a business, we can only make a difference in this world by supporting, empowering and championing the amazing people we’re lucky enough to work with every day.

Our Values

At GoodCRM we are passionate supporters of the vital third-sector. Our passions include technology for good, arts, heritage, culture and the environment. Our founding principles are to provide useful, person-friendly technology at an affordable price.

We believe that technology, used correctly, can optimise organisational capacity, allowing our clients to spend less time on administration, and more time delivering impact.

We are here to help effect positive change, to champion fairness, to be involved, not faceless and ultimately, we are here for the benefit of our client community.

What our clients say…