Donor Management Software allows a charity or non-profit organisation to store their donors' contact details, and their donation history. This allows for reconciliation of donations, as well as processing Gift Aid claims. Most donation management software also includes reporting, to help charities understand which campaigns have been successful, and to analyse their engagement with their key donors. Online donor management software might also support the donation process itself; allowing donors to give money virtually, through online payment links and embedded donation widgets within a charities website. This saves time for administrative staff, and helps to ensure all the relevant data about a prospective or current donor is captured effectively.

The cost of implementing a donor management system for a charity can vary, from a few hundred pounds, to several thousands, depending on both the size of the charity and the amount of donations that are taken through the system. More affordable solutions are available for small and medium sized charities, which require less bespoke setup, and these can be implemented by someone with less technical expertise. GoodCRM's online fundraising suite is suitable for most non-profit organisations, and allows donors to give virtually in a simple, accessible online donation widget. Before implementing a donor management system, it's important to consider any ongoing fees as your organisation grows, and transaction fees too. GoodCRM won't increase your subscription based on your contact database size (so you're not penalised for growing your supporter base!) and won't take a cut of your donations, either.

Whilst it is possible to raise money without a cloud-based fundraising system, this hugely increases the administrative burden on your fundraising team. Implementing a donor management system helps to streamline the giving process, so that your supporters can give more easily, and more frequently, with automated regular giving. Fundraising software allows charities to more easily see their most successful campaigns, informing their future activity and overall increasing their revenue. It also allows non-profits to analyse their engagement with specific donor groups, and improve their stewardship.