Arts & Culture Case Study - The Cultural Spring

The Cultural Spring, based in the local communities of Sunderland and South Tyneside, makes arts and culture an expected and accepted part of people’s lives. Over the past 10 years, the organisation has helped to drive participation and interest in arts and culture through their programme of workshops, ‘Go & See’ visits and events.

The Cultural Spring’s inspiring work began in 2014, with £2 million of funding as part of Arts Council England’s Creative People and Places Programme. Since then, the organisation has been continuously learning and evolving. The Cultural Spring Charity was established in 2020, as a continued commitment to increasing arts engagement in both Sunderland and South Tyneside.

The organisation works on large and small projects; facilitating everything from theatrical performances in local venues, to ukulele lessons and legacy projects such as the Summer Streets festival. Their diverse programme has been hugely successful in engaging thousands of local participants, as well as establishing relationships with local stakeholders.

It became clear that a new system was needed to handle all of the organisation’s data effectively.

In 2021, The Cultural Spring decided to join the many other arts, heritage and culture organisations that use GoodCRM to manage their participant data and help drive their programme. The team felt that their old CRM simply wasn’t fit for purpose, and wouldn’t help to support their long-term goals.

The organisation’s wanted to bring all of their data into a central place, and be able to easily extract information - crucially, as their goals changed and evolved, they needed a system which was highly customisable and could evolve with them.

Unlike many other CRM’s on the market, they felt that GoodCRM gave them the autonomy to truly make the system their own, and make their data work for them.

Since implementing the CRM, they’ve found that they can now dig into their data in much greater detail, by utilising the segmentation and tagging features. As a team, they’re able to use the CRM as a reliable hub for all of their data, and can trust that important contact information is shared and kept up to date.

GoodCRM’s built in statistics reporting has also proved invaluable, allowing them to easily tap into who has engaged with their projects and demonstrate their impact to funders.

“Since switching to GoodCRM, I have been able to support our organisation in ways I was unable to do with our previous CRM system. Not only do I find Good CRM easy to use, navigate and amend, I find the Segments and Tagging tools invaluable, helping me to extract precise information quickly and effectively to meet our requirements.” – Iam Burn, Impact Co-ordinator

To learn more about The Cultural Spring and their work, visit their website to read more.

If you’re interested in finding out more about how GoodCRM could transform your place-based organisation, book in a Discovery call with one of our team.