Children & Young People Case Study - Grimm & Co

Grimm & Co is a children’s literacy charity based in Yorkshire, which aims to build confidence and ignite a passion for writing in young people. Their programme of free creative writing workshops, delivered at their Emporium of Stories in Rotheram, help children to develop their skills and self-belief, with a particular focus on supporting under-resourced children.

The charity’s work sees them engage with a huge variety of stakeholders; their database contains a huge number of young people, parents, guardians and school contacts, as well as their army of volunteers, artists and supporters too.

In 2020, Grimm & Co’s small and passionate team identified that their ways of working were no longer sustainable or efficient. With data siloed across spreadsheets, email inboxes, Google forms and Mailchimp, pulling key data was a mammoth effort. As an Arts Council England National Portfolio Organisation, the team were required to report on their key metrics and outcomes; an arduous task, when data is disconnected and spread across countless spreadsheets.

The team identified the need to easily pull out information regarding the children and young people they engaged with, as well as the diversity of their staff, freelancers and volunteers. This data is key for reporting to their funders, but greater insight would also allow them to improve their offering and engage even more young people in their important work.

In order to take control and centralise their data, Grimm & Co decided to implement GoodCRM. As an organisation-wide, holistic CRM, the system was able to support with many areas of day-to-day operations; from securely storing and connecting young people’s data with their guardians, to sharing surveys and event feedback forms with their participants. GoodCRM’s Mailouts tool made communication a breeze, with the ability to send quick reminders to carers and teachers ahead of a workshop. 

In-built monitoring and evaluation tools save staff hours of time when collating data for reporting, with simple, easy to digest statistical breakdowns that allow the organisation to understand their audience demographics at a glance. 

If you’re a charity who works with young people and children looking to streamline your data collection, you can chat to one of the GoodCRM team on a Discovery call to learn more.